The Atlanta Chapter of the Women's Council of Realtors hosted its monthly meeting at 103 West in Buckhead. Boh Bohorquez, President-Elect, introduced Brad Nix the Co-Founder of RETechSouth as the keynote speaker. Brad Nix then addressed the changes in communication over time: letters, talking, telegraphs, telephones, social media, texting, and different forms of marketing. Before answering an email, sending a podcast, producing a marketing campaign, or making a TV or radio advertisement, we should pause and remember our target market or audience.
Brad discuss the five pillars of communication: 1) Resources: content, brand logo, value proposition, knowledge, and vendors; 2) Signals used to channel your communicaions (verbal, pictures, written, etc.); 3) Tools used to put signals through such as RSS feeds, photo shop, etc.; 4) Channel is the medium used to publish or share the information (website, twitter, linkedin, facebook); and 5) Target market is either an individual or a group. The more you know about your target market will help in your communications. Remember who your market is, what their interests are , their demographics, the needs of the target market, and why would they be interested in the communication. Good communication has DIVE or Data, Information, Value and Experience.
If you have a chance to hear Brad speak, take it.
Thanks for sharing this review of my presentation. I thoroughly enjoyed connecting with Atlanta WCR in a great conversation. I did my post slides in case you are interested in referencing them again: http://bradnix.com/communication-architecture-presentation/
ReplyDeleteGood keynote speaker's are always known for involving the audience in their speech. He also asks funny and good questions from them discuss about the speech and solves their queries.
ReplyDeleteKeynote speaker