Making the Most of the Three P’s (Price, Promotion and Product) of Selling Your Home
I love Shirley Temple! Animal crackers in my soup… Okay, so maybe I am dating myself a bit here. This song always makes me think of alphabet soup and in particular the Three P’s of Selling a Home.
Why yes I will admit being a real estate agent almost everything makes me think of selling homes, the three P’s (Price, Promotion and Product) have become particularly important in the competitive Atlanta Housing Market.
If you are thinking about selling your
home, this may be the right time to put your property on the market. According
to the National Association of Realtors, median sales prices of existing homes
sold in April 2015 increased by 8.9% as compared to the previous year.
To further increase your chances of selling
your home fast and help you get top dollar in the process, here are some tips
you may want to consider.
1.Price it right. If you want to attract a
lot of potential buyers, try taking 15% to 20% off what your home is really
worth. This does not only ensure that you will receive multiple bids – there is
a great chance that interested buyers will bid up the price!
2.Stage your home –inside and out. While
you need to organize every room in your home, you may need to pay particular
attention to the kitchen and the master bath. You also need to create a great
curb appeal, and declutter and de-personalize your entire home before showing
it to potential buyers.
3.Be show-ready at all times. You’ll never
know when a potential buyer will walk through your front door so you need to
make sure your house is in great condition at all times. Keep in mind that
first impression can determine whether your house will sell or not.
4.Do pre-inspection repairs. Since it
costs less to do repairs before a home inspection, consider hiring your own
home inspector to help you determine which needs to be fixed before you put
your house in the market.
5.Work with the right Realtor. Hire the
wrong Realtor and you may not sell your home. For best results, choose an agent
who is knowledgeable, has a great work ethic, vast network of contacts, and an
engaging personality. Having a tech-savvy agent also helps.